Squizzle Summer Camp

About

Have you ever wondered what it takes to turn a simple idea into the next big global brand? Designed for creative teens ages 10 to 15, Squizzle Summer Camp is a hands-on deep dive into the professional world of brand building where kids transform from consumers into creators. Throughout the week, campers select a product category—ranging from gourmet chocolate and custom apparel to signature scents—and act as lead designers to bring a brand to life from scratch by naming it, designing the logo, and crafting the brand voice. Guided by real-world creative directors, participants engage in collaborative design sprints that teach essential "design thinking" and business strategy, helping them develop skills in visual communication and persuasive writing. By the end of the session, each camper walks away with a professional-grade portfolio, including moodboards and physical branded merchandise, providing them with a tangible sense of accomplishment and real-world creative experience. Campers should wear comfortable clothing that allows them to focus on their projects, as most work is analog and discussion-driven with only purposeful, occasional screen use. Because high-level creativity requires plenty of fuel, please ensure your teen brings a packed lunch, two snacks, and a refillable water bottle each day. Since every session explores a completely different product category, there is always something new to invent—browse our available sessions and help your teen build a brand they’ll be proud of this summer.